RED Celebrates CEO’s World Record-Breaking Marathon Run in Support of Pancreatic Cancer UK
In a powerful display of leadership, endurance, and purpose, RED’s CEO, Graham Sturge MCIOB, led a ten-person team to break a Guinness World Record at the 2025 TCS London Marathon—completing the race in a 10-person test tube costume in an astonishing time of 5:41:47. The achievement shattered the previous record by over 50 minutes and brought worldwide attention to Pancreatic Cancer UK, RED’s chosen charity partner.
The idea, born over a casual pub conversation among members of the Happy Feet running group in Bromham, became a global headline. Despite only two opportunities to train in the complex costume—and a last-minute team change due to a medical emergency—the group pushed through heat, exhaustion, and the logistical chaos of navigating crowded streets bound together. Graham described the experience as “a whole new level of physical torment,” likening it to “manoeuvring an articulated lorry down a country lane.”
This was Graham’s 28th marathon, but arguably his most meaningful. The run was dedicated to his late father, John, who died from pancreatic cancer in 2017. With his leadership and the team’s commitment, the challenge has so far raised over £108,000—contributing to the record-breaking £2 million raised overall as Pancreatic Cancer UK’s Charity of the Year.
The marathon was more than just a race. It was a mission: to fund early detection research for one of the deadliest forms of cancer and to spotlight personal stories of loss, hope, and resilience. As Graham noted in a heartfelt message to supporters, “We didn’t just run. We made a difference.”
