Once again, #TeamRED went the extra mile – or should we say, an extra 500 miles? This year, our incredible 16 cyclists took on the Extra Mile Challenge – a three-day, 500-mile ride through France, Germany, Belgium and Switzerland – all to raise vital funds for London’s Air Ambulance Charity. 

The days were filled with breathtaking scenery, plenty of laughter, and bursts of adrenaline, including an intense descent for Georgie Harnwell and Jack Brady, battling strong crosswinds that added a real burst of adrenaline to the ride. Evenings brought a chance to unwind and connect with other teams – including our shareholder Simon Lousada and Club Peloton’s team, who we convinced to join in on the fun. 

We’re proud to share that our team alone raised an incredible £20,000 for this amazing cause. Watch the video to relive the journey, the camaraderie, and the moments that made every mile worth it. 

Lastly, a big thank you goes out to all our sponsors who have supported us in this challenge.

PSA: Yes, #TeamRED turned up in lilac this year – blame a kit order mix-up. We’re calling it the Milka edition.