Axtell House

RED - Axtell House

The state-of-the-art redevelopment of Axtell House presents a prime example of RED Construction’s aptitude for considered restoration whilst delivering to the highest quality with sustainability credentials.


Located in Soho, Central London, the prominent Axtell House was initially constructed in the 1920’s and boasts its original art deco features.

RED’s Construction’s extensive restoration works has ensured the building’s suitability as a world-class work environment. The core of the structure was removed and later repositioned. Three storeys were entirely reconstructed to complement the original structure whilst increasing useable space.


A striking communal rooftop garden was also included, and the building’s ground floor was remodelled with an impressive new entrance with suitable Art deco-inspired detailing and finishes.


Various aspects of the project were entirely bespoke, from the exterior CLT panels to the precast interior concrete tiles.


RED implemented innovative measures throughout the process to enable the building’s ground floor tenants in residing without disruption.

The restored Axtell House has provided London with a remarkable, practical, and future-proofed space, sympathetic to its original architectural heritage. The whole building is pre-let in its entirety to VF Corporation, owner of multiple global fashion brands including Timberland and North Face. It is used as their Head Office and as a venue for brand showcasing.

Project Type: Restoration, Extension, Office

Sector: Commercial
Location: Soho, London
Completion: Spring 2019
Value: £11m
Size: 16,340 sq. ft, six storeys

Client: E&A Property Investment Company
Architect: Darling Associates Architects Ltd 
Structural Engineer: Fluid Structures Ltd 
Contract Administrator: Fraser Randall  
Façade Consultant: FMDC 
Planning Consultant: Rolfe Judd MEP
Sustainability Engineer: Taylor Project Service Ltd 
Landscape Architect: Andy Sturgeon Design

Key features:

CLT and steel hybrid panels

PVD entrance screen and stairs